Pepsi Max
·
What do you
make of that?
I enjoyed the advert. It’s one of those adverts
I wouldn’t mind watching twice if it came on again during a programmes ad
breaks
·
What kind of
feelings do you have about it?
I thought it was amusing. Not laugh out loud,
but funny. It’s not a typical soft drinks advert. It almost gone down the route
of the WKD adverts. Blokes having a laugh.
·
What are your
thoughts?
Not sure if it’s something that would happen in
reality, but it’s almost like you would if you could, do something like that.
Does a funny stunt with your mates, resulting in a job for one of them make you
want to celebrate with a Pepsi Max – probably not, more like a beer or two.
·
Do you like
it? Why / not?
I liked the Pepsi Max advert. There’s no cheesy
soundtrack, the plot is amusing. A few criticisms: why not make a British version.
I’m aware the angle is to probably get a few more blokes enjoying a diet
beverage, but why not a mixed gender advert? And in that case a multi-racial
advert? There’s a whole different kettle of fish right there – suited
professionals for a all white-male group....anyway let’s not look at this too
deep.
·
Give me some
adjectives…
outrageous funny, silly, odd,
·
How would you
describe the tone here?
Amusing, whimsical,
tongue-in-cheek
·
What do you
think it is trying to say?
I think it’s trying to say a few things. Don’t
take life seriously, stick with your buddies and have a Pepsi Max to toast your
daft stunts and that Pepsi Max are trying to be a brand that doesn’t take like
seriously and doing it all with sense of humour.
·
What does it
say to you?
It says to me that advertisers don’t generally
have to make an advert focused on the product anymore. The advert could have
easily been a blockbuster of an ad with graphics, images of cool brown liquid
fizzing over cold ice cubes with a sexy voice over and pumping soundtrack. When
what they actually did was focused on the narrative and left the product to the
punchline.
·
What makes you
say that?
I like these types of adverts. They are usually
the ones that become classics. I’m not into ‘in your face’ marketing tactics.
·
Do you connect
to it? Why / not?
I must have in a way if I found it funny. Do I
want a Pepsi Max now? No.
·
How do you
feel about the brand having seen the advert?
Like i said above. Pepsi Max come across as
brand who have a sense of humour and know their target audience’s sense of humour.
The latter is probably truer than the former.
·
Does it change
the way you think about the brand in any way?
No
Coke Zero
·
What do you
make of that?
I hated it. Good production, great SFX, but the
narrative, the message is all wrong. Unlike the above, once is enough for me on
that one.
·
What kind of
feelings do you have about it?
I think it’s a bit Hollywood blockbuster for
me. Typical plotline the man is the hero, saving the damsel in distress. It
sort of relates more to the product that the Pepsi Max one.
·
What are your
thoughts?
Again targeted towards a male audience,
obviously. I can’t comment on the unrealistic aspect to it all as the slogan is
‘making the impossible possible’!
·
Do you like
it? Why / not?
I didn’t like it. It’s loud, not memorable
enough for me and it oozed macho.
·
Give me some
adjectives…
Arrogant, terrible, loud,
·
How would you
describe the tone here?
dramatic, hollywood
·
What do you
think it is trying to say?
I think it’s trying to give the audience an
impossible situation to reflect that even the Coke Zero has no sugar it is
tasty (surly that can’t be possible!). Coke Zero have taken a situation that
would resonate with their target demographic. An idealistic situation on one
hand; a hot girl in bed. A bad situation on the other, angry parents catching
you in the act.
·
What does it
say to you?
It says to me that Coke Zero has no sugar and
still tastes great. Hey, what happened to Diet Coke?
·
What makes you
say that?
That was the message at the end. The rest of
the advert is irrelevant to me.
·
Do you connect
to it? Why / not?
I didn’t connect to it no, it’s a long time
since I’ve had a hot girl in my bed.
·
How do you
feel about the brand having seen the advert?
They must have a huge budget for marketing.
·
Does it change
the way you think about the brand in any way?
I actually remember this advert, but couldn’t
associate it with the product. Is that a bad thing?
And now… Compare the two!
·
How do the ads
compare?
The Coke Zero ad looked like the bigger budget
campaign, but didn’t have the same effect on me as the Pepsi Max one. Both had
the same target audience, but I reckon the Pepsi Max one could make the girls
chuckle too.
·
What different
messages do you think they are trying to give?
Coke Zero’s message was more in your face and
direct. You could get what they were trying to get across, Pepsi’s was a little
more cryptic with no direct correlation between campaign and product.
·
Do you prefer
one to the other?
I preferred the Pepsi one.
·
Which one
feels like it’s talking to you the most? Do you connect with one more than the
other?
I connected to the Pepsi one the most. However I
don’t think that one is talking me either. I’m not a man of 16-30 (rough guess)
dicking around with his mates. But like I said it has a cross-gender appeal.
The Coke one is blockbuster, fast edit, SFX that would have women running to
the hills screaming.
·
Who does it
feel these ads are targeted towards? You?
I didn’t even know this question was coming! See
last question
For the second part of the task, we’d like you talk to us about
taste!
·
When did you
last drink a Pepsi Max or a Coke Zero?
I have never drank Coke Zero, I tend to stick
to Diet Coke. I drank a Pepsi Max a few months ago when you guys sent it me! To
be honest, if I’m in situation where there’s no Diet Coke i go for Pepsi Max
other that Diet Pepsi. The reason for this is that i remember drinking it when
i was little and really enjoying it, and this has sorta stuck!
·
When was it?
Describe the situation. Where were you? How did you feel? Why did you choose
that particular drink? Did it taste good? How did you feel after you’d drunk
it?
I drink Pepsi Max when there’s no Diet Coke. It’s
very sweet as far as i remember and it makes me burp, which is another reason
why i enjoy drinking it. I think it’s because i drink it far too fast.
·
What is the
difference in taste between Coke Zero and Pepsi Max?
----
·
Do you prefer
one to the other? Why?
---
·
What is the
difference between in taste Coke Zero and Coke? Do you prefer one to the other?
Why?
---
·
And what is
the difference in taste between Pepsi Max and Pepsi? Do you prefer one to the
other? Why?
I can’t drink ‘Full Fat coke’ far too sickly.
But Pepsi Max tastes a slightly sweeter.
·
Any other
comments on taste?
Comments